(轉) A段班紅到新加坡了-----新加坡亞洲電視台專訪A段班與海爺

Bulk-buying trend a hit in Taiwan
By Channel NewsAsia's Taiwan Correspondent Christina Lo | Posted: 29 May 2010 0020 hrs

	Photos 1 of 2 Bulk-buying in Taiwan
	Video Bulk-buying trend a hit in Taiwan

TAIPEI : To stretch their shopping dollar, many Taiwanese are banding together to shop in bulk.

From the office to homes, smart shoppers are enjoying the savings of group buying, and the trend is growing on the island.

The idea of group buying or "tuan gou" started growing several years ago, and it reached a highpoint when the financial crisis hit.

Its main attraction lies in the discounts and the savings from shared delivery charges.

Like other group activities, you need a chief like 40-year-old Ms Lin Kao Kao. (年齡再度被po出來的Lin Kao Kao---林可可)

The group master has spent two years searching for the best deal online, and she's eager to increase the savings, by pooling with other thrifty housewives.

"After I joined group buying, I have saved 30 per cent of my monthly expenses," said Lin.

Businesses are also eager to cater to group buyers, as they help to establish their market share.

For instance, Tseng Chih Hong(海爺), who owns a small noodle stand at SanXia Town, offers exclusive products such as spicy pickled eggs(辣醃蛋) or "hong yo pi dang". (紅油皮蛋)

Thanks to group buying, the popularity of the spicy pickled eggs has spread far beyond Sanxia town, pushing sales up 40 per cent within a year.

"It attracts more customers. Many come to SanXia during the weekend and buy this dish," said vendor Tseng.

Food products are the favorite targets of group purchases. Some items are so popular that you have to wait for six to eight months. But for some gourmet lovers, it's all worth waiting.

"My expectation is really high if I have to wait for six months. I'll start to count down. Expectation and good flavor make the product tastes even better," said group master Lin.

The popularity of group buying has even spread to grocery items.

According to a recent poll, four out of five Taiwanese white-collars, have joined group buying in office.

This "team effect" has boosted business at iHergo.com, the island's first online group buying website.

Reflecting the popularity of group buying, its membership has grown from 5,000 in 2007, to 320,000 today.

"The market is new and promising, and total transactions have shot up. In 2008, it's US$4.5 million. In 2009, it's US$20 million. And this year, it will top US$30 million," said Liu Ching Hou, general manager of iHerGo.com.

Other than saving money, group buyers said the website also allows them to meet new people. - CNA /ls

批量購買趨勢一擊台灣
由亞洲新聞台的台灣記者克里斯蒂娜羅 | 發布時間：2010年5月29日0020小時

	照片 一的 2 批量購買台灣
	視頻 批量購買趨勢一擊台灣

台北：伸展自己的購物美元，許多台灣人聯合起來大量購物。

從辦公室到家庭，聰明的購物者正在享受的儲蓄購買群體，而且這種趨勢越來越島上。

這個想法購買或組“團購”幾年前開始增長，而且達到了一個鼎盛時期時，金融危機的打擊。

它的主要吸引力在於優惠折扣和節省運費共享。

像其他集體活動，你需要一個長像40歲的林可可遴考。 （年齡再度被寶出來的遴靠高---林可可）

該組主花了兩年時間尋找最好的網上交易，她的渴望，增加儲蓄，通過集中與其他節儉的家庭主婦。

“當我加入團購，我救了百分之三十，我每月的開支，”林說。

企業也熱衷於迎合買家群體，因為他們有助於建立自己的市場份額。

例如，曹志宏，誰擁有一個小麵攤在三峽鎮，提供獨家產品，如辣醃蛋或“紅油皮蛋”。

由於集團購買的受歡迎程度辣醃蛋已蔓延遠遠超出三峽鎮，推動銷售額增長百分之四十一年之內。

“它吸引更多的顧客。不少人在週末到三峽買這個菜，說：”廠商深井。

食品是最喜歡的目標群體購買。有些項目是如此受歡迎，你必須等待6至8個月。但是，對於一些美食愛好者，這一切都值得等待。

“我的期望是非常高，如果我要等待6個月。我會開始倒計時。期望和良好風味使產品口味更好，說：”組主林。

集團購買的受歡迎程度甚至蔓延到雜貨。

據最近的一項民意調查顯示，五分之四的台灣白領階級，都加入了購買小組辦公室。

這種“團隊效應”，帶動業務在iHergo.com，島上的第一個網上團購網站。

反映了普及組購買，其成員已從 2007年的5,000，至320,000今天。

“市場是新的和有希望的，總交易激增。2008年，它在美國的450萬美元。2009年，它的2000萬美元。今年，將美國最高3000萬美元，說：”劉蚩嗯侯，總經理對 iHerGo.com。

除了省錢，集團購買者說，這個網站還允許他們結識新朋友。 - 中央社